YERKIN, N. HOW INNOVATION REQUIREMENTS, PRODUCT CREATIVITY, EMPLOYEE INGENUITY, AND DIGITAL CHANGE SHAPE STRATEGIC ORIENTATION . Farabi Journal of Social Sciences, [S. l.], v. 11, n. 2, p. 32–40, 2025. DOI: 10.26577/FJSS20251224. Disponível em: https://jhumansoc-sc.kaznu.kz/index.php/1-eurasian/article/view/720. Acesso em: 29 jun. 2025.