MODEL OF DIGITAL ECONOMY

Authors

N. Prodanova Plekhanov Russian University, Russia, Moskow
S. Ahmetkalieva Аl-Farabi Kazakh National University, Kazakhstan, Almaty http://orcid.org/0000-0002-7718-3576
N. Dabyltayeva Аl-Farabi Kazakh National University, Kazakhstan, Almaty http://orcid.org/0000-0002-3481-4067
Zh. Kozhamkulova Аl-Farabi Kazakh National University, Kazakhstan, Almaty http://orcid.org/0000-0003-2929-384X
B. Yedilbayev Аl-Farabi Kazakh National University, Kazakhstan, Almaty http://orcid.org/0000-0002-3072-593X
K. Abisheva Аl-Farabi Kazakh National University, Kazakhstan, Almaty

The digital economy is becoming an important driver of innovation, economic growth and

competitiveness. More than 15 countries are implementing a national programme of digitization. The formation and

development of the national segment of the digital economy through the use of trusted, mainly domestic ICT, and

its further integration into the global digital economy, on the one hand, provides a “window of opportunity” for the

integration of the economy of the Republic of Kazakhstan in the emerging world economic order, and on the other

hand – carries significant risks to economic security and sovereignty of the state. The purpose of the study is to analyze

the current state and develop effective measures to regulate the digital economy to achieve sustainable economic

growth, improve the competitiveness of the economy and improve the quality of life of the population of the Republic

of Kazakhstan.The introduction of information technologies in the public sector brings to a qualitatively new level

key aspects of life – from payment for utilities to insurance policies and treatment. The methodology is based on

methods of analysis, synthesis, induction and deduction. The value of the research is that the model of digital economy

development is defined. The practical significance of the study lies in the development of proposals to improve the

regulation of the digital economy in the Republic of Kazakhstan.