DEFINING, CONCEPTUALISING AND MEASURING THE DIGITAL ECONOMY

Abstract

Abstract. The digital economy is becoming an important driver of innovation, economic growth and
competitiveness. More than 15 countries are implementing a national programme of digitization. The formation and
development of the national segment of the digital economy through the use of trusted, mainly domestic ICT, and
its further integration into the global digital economy, on the one hand, provides a “window of opportunity” for the
integration of the economy of the Republic of Kazakhstan in the emerging world economic order, and on the other hand
– carries significant risks to economic security and sovereignty of the state. The purpose of the study is to analyze the
current state and develop effective measures to regulate the digital economy to achieve sustainable economic growth,
improve the competitiveness of the economy and improve the quality of life of the population of the Republic of
Kazakhstan. The introduction of information technologies in the public sector brings to a qualitatively new level key
aspects of life – from payment for utilities to insurance policies and treatment. The methodology is based on methods of
analysis, synthesis, induction and deduction. The value of the research is that the model of digital economy development
is defined. The practical significance of the study lies in the development of proposals to improve the regulation of the
digital economy in the Republic of Kazakhstan. The article is executed within the project AP05135078 “Formation and
development of digital economy in the Republic of Kazakhstan: theory and practical measures of realization” of grant
financing of scientific researches of the Ministry of education and science of the Republic of Kazakhstan.
Key words: digital economy, digital dividends, digital state, single digital market, online sales, development of
electronic networks and digital services.