CHANGE OF FACTORS OF POPULATION LIVING IN THE CONDITIONS OF USING DIGITAL TECHNOLOGIES
AbstractThe transition to digitalization and the implementation by digital technologies in all aspects of the economic and social life of society as a whole and of a person separately is turning into a driving force that ensures efficiency in such areas as the economy, society and improving life standards. In a broad sense, digitalization is seen as a key trend effective global development. At the same time, digital communication technologies (ICT) and their transformation must meet such requirements as widespread introduction into business production, science, the social sphere and the daily life of citizens. The ubiquitous coverage of digital technologies must also be accompanied by their accessibility for both professionals and ordinary citizens, that is, we are talking about the need for the availability and development of skills in working with information and communication technologies. The great possibilities of presenting digital information lead to the fact that digitalization is associated with the formation of a huge layer of platforms, among which ecosystems are innovative and highly relevant, which provides the user with the creation of a favorable environment and thus solve whole groups of problems.
Key words: digital economy, transformation, efficiency, information and communication (ICT) technologies, quality of life of the population, informatization of society, employment.